Prophyts Announces New Partnership with Intent Data Leader Bombora
Irvine, CA, July 25, 2017 -- Prophyts, a new portfolio company of 1105 Media, Inc., announced its partnership with Bombora, the leading provider of B2B intent data.
Prophyts is a predictive account-based marketing (ABM) platform solution that identifies potential B2B buyers early in their purchasing journey through a patent-pending machine-learning algorithm. The patent-pending algorithm is powered in part by partner Bombora's certified data, which includes billions of pages of B2B content consumed by potential buyers at millions of companies.
The partnership, coupled with other data sets, delivers clients with the contact information of potential buyers, including all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. With ABM now a top priority for B2B marketers, identifying prospects that are showing active interest is core to connecting marketing and sales activities.
"The Prophyts team has been able to take a firehose of data and run it through our patent-pending algorithm to analyze the buying behaviors of companies over the last few years and get a pattern of what that [intent-to-buy] data looks like. By applying predictive analytics to account-based marketing, Prophyts is changing the game for the modern marketer today," said Rajeev Kapur, CEO of 1105 Media.
"By combining a powerful prediction engine with intent-fueled contact append and ad targeting capabilities, Prophyts brings B2B marketers a more complete and powerful solution for account-based sales and marketing. We are thrilled to support this innovation," said Erik Matlick, CEO of Bombora.
Posted on 07/26/2017 at 8:30 AM