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TDWI Anaheim Announces Keynote Focused on How Disney Engages Customers Leveraging Data and Analytics

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TDWI, the leading source for analytics, big data, data science, and data management training, makes its annual return to Southern California for TDWI Anaheim, August 6­–11, 2017, at the Disneyland Hotel in Anaheim. TDWI has announced its first keynote presentation, "Engaging Customers the Disney Way! A Best Practice Chat."

These days most companies have marketing analytics and the customer data that supports it. They've developed journey maps, they've created dedicated data teams, and executives are emphasizing the importance of becoming data driven. But no brand is more implicitly linked to experience than Walt Disney Parks and Resorts.

In this keynote conversation, SAS executive and long-time TDWI faculty member Jill Dyché sits down with Disney's Chris Taylor. Chris, Director of Customer Engagement Platform—Delivery, is one of the thought leaders behind Walt Disney Parks and Resorts' Next Generation Experience program, the forerunner to the MagicBand. In managing the customer's journey from pre-arrival to post-experience, Chris is intimate with the data and analytics skills necessary to delight Disney guests and keep them coming back. Jill and Chris will discuss what it takes to keep guest experiences fresh, the role of data (from a multitude of sources!) in understanding guest preferences, and why analytics matters more than ever. Come and hear how Disney upholds its reputation as the happiest place on earth!

TDWI Anaheim features over 54 in-depth, vendor-neutral courses on the full DataOps life cycle, organized into 5 thematic tracks covering: Self-Service BI and Analytics, Analytics and BI Foundations and Strategies, Data Science and Advanced Analytics Techniques, Data Visualization and Storytelling, and Modern Data Infrastructure. TDWI Anaheim sessions feature a mix of new and updated content, plus the core TDWI curriculum for data science, analytics, and data warehousing professional development.

Two special programs will also be offered in Anaheim during the conference. The first, the TDWI Leadership Summit, focuses on the need for organizations to achieve faster time to value with analytics and business intelligence (BI).Curated by David Stodder, TDWI senior director of research, the Leadership Summit brings together "those who have done it before" to share their experiences and insights with a select group of business and technical leaders from top companies.

Coming off a successful debut last year at TDWI San Diego, the Data Science Bootcamp is being offered again in Anaheim. The Bootcamp is an intensive two-day experience that takes students through the skills and knowledge required to start a career as a data scientist. Successful completion of the course earns the student a TDWI Certificate as well as continuing education credit.
Finally, the TDWI Exhibit Hall features over 20 leading vendors in the big data, analytics, data streaming, and data management space. Attendees have a chance to see demos of the latest solutions, discuss individual data requirements, and get answers to questions during dedicated exhibit hours.

Event website:
Conference attendees who register by June 16, 2017, are eligible for a special 20 percent discount.

Members of the media are invited to cover the event. Interviews with TDWI analysts and spokespeople are available upon request.
Media passes are reserved for press representatives and analysts who can verify that their publication or organization regularly covers data and analytics, including big data, data analytics, Hadoop and other open source data technologies, data warehousing, BI, or related topics. All media are required to provide samples of previous reports covering these topics. Please note: media passes will not be issued to publishing, sales, marketing, advertising, public relations, or technical support staff from any organization

To apply for a media pass, please send an email to with the following information:  name, title, company, email address, telephone number, dates of attendance, publication/website name (please include website URL and a link to three articles/blogs/podcasts published in the last three months that cover big data, analytics, or related topics).

For more information on 2017 TDWI events, please contact:

Media Inquiries:
Matt Carter
TDWI Vice President of Marketing
Phone: 425.277.9132

Posted on June 16, 2017 at 1:19 PM