1105 Media Announces New Predictive ABM Company, Prophyts
(IRVINE, CA, June 20, 2017) -- 1105 Media, Inc. today announced the launch of a new predictive account based marketing (ABM) company, Prophyts.
Prophyts, a portfolio startup of 1105 Media, enables companies to reach potential buyers early in their purchasing journey -- before they raise their hand as a traditional lead.
The predictive ABM platform is powered by a patent-pending machine learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential buyers. Based on this data, sourced from data providers, including B2B intent data leader Bombora, Prophyts predicts early stage buyers and delivers the contact information of all available decisions makers, influencers and stakeholders from that company who are likely to be involved in the purchase decision.
The information provided by Prophyts is the foundation of an ABM strategy; it brings predictability to marketing programs and enables marketers to make strategic content and ad placement decisions. Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases.
"We listened to our customers," said Rajeev Kapur, CEO of 1105 Media. "And the more we listened, the clearer it became that our customers wanted an easier and more effective way to identify in-market buyers early in the process. That is what Prophyts is all about; we evolved traditional ABM from one that is manual to one that is predictive."
"Organizations are constantly looking for an edge to improve their demand generation efforts. Lately, ABM has been the rage, but adoption can be complex and difficult to implement. A predictable solution that can deliver both is a game changer for ABM," said John Ellett, CEO of nFusion, a leading B2B customer experience marketing agency based in Austin, TX.
A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs.
More information is available on https://prophyts.com
About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services.
Posted on 06/20/2017 at 8:30 AM