1105 Media Unveils Converge360
Irvine, Calif., Aug. 21, 2018 -- 1105 Media Inc. today launched Converge360 (https://converge360.com), a business unit that brings together media sites, magazines and events focused on enterprise IT, software development, the IT channel and emerging technologies with sophisticated, next-generation marketing services.
Building on the B2B media properties of the 1105 Enterprise Computing Group (ECG), such as Redmond magazine and ADTmag.com, and educational events, such as Live! 360, Visual Studio Live! and TechMentor, Converge360 is expanding the business unit's media coverage into emerging technologies, including artificial intelligence (AI), machine learning, blockchain and the Internet of Things (IoT). For B2B media clients, Converge360 will tightly integrate traditional media assets such as superior audiences and demand-generation services with cutting-edge, AI-based predictive account-based marketing (ABM), campaign expertise and content execution.
"We know that modern marketers are being pressed to achieve greater ROI on every dollar. Converge360 carries forward ECG's 25-plus years of technology-focused content layered over our Prophyts ABM platform that identifies and delivers qualified buyers for our customers. Converge360 is a complete B2B media and marketing solutions provider," said Dan LaBianca, chief revenue officer and general manager for Converge360.
"With the coming convergence of AI, IoT, blockchain and other emerging technologies, rebranding the Enterprise Computing Group to Converge360 is a natural progression for this group at 1105. We are already an industry leader in B2B data analytics and the overarching Microsoft stack, and this positions us to our customers as the go-to marketing and media player for the emerging tech space," said Rajeev Kapur, CEO of 1105 Media.
About Converge360
Converge360 is the leading B2B media and marketing solutions provider for today's most important technology issues and the go-to source for tomorrow's technology innovations. Converge360 media brands include ADTmag.com, AWSinsider.net, MCPmag.com, MSDN Magazine, PURE AI, Redmond, Redmond Channel Partner, Virtualization & Cloud Review and Visual Studio Magazine.
About 1105 Media Inc.
1105 Media Inc. is a leading provider of business-to-business (B2B) media services in the ABM, Big Data, education technology, enterprise computing, government technology and infrastructure markets. 1105 Media's offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; marketing and Web-based services.
Posted on August 27, 2018 at 1:19 PM